Reasons Why Your Brand Needs Digital Marketing to Navigate through COVID-19 | Systango

Reasons Why Your Brand Needs Digital Marketing to Navigate through COVID-19

In their recent post — why companies turn to digital marketing amid COVID-19, Forbes makes the heavy-handed claim that a company’s digital marketing solutions “will decide whether they make through the tough times ahead.”

The Coronavirus outbreak closed all the channels related to live events and conferences all of a sudden. Social distancing measures to prevent the spread of infection increased barriers on face-to-face business and posed an enormous challenge. Although it has been 8 months since the Coronavirus started affecting the world, the impact is still the same. Many countries in Europe including Germany, France and the UK have entered into their second lockdown as the virus is still affecting hundreds of lives daily.

But it’s not all the bad news.

The pandemic brought difficult time for almost every business vertical and demanded them to become flexible to overcome the new challenges. Since digital marketing was already on the rise before the outbreak of the virus, many companies already had full-service digital marketing agencies by their side. Digital marketing experts quickly analysed the market conditions and placed the best digital marketing strategies to help their brands sail through this difficult time. However, the businesses that failed to take desperate measures suffered badly during the crisis.

If you’re also a business not faring well, then this is not the time to get into a full-blown panic attack, rather realign your marketing practices with the current customer demand and the coronavirus crisis by hiring a full-service digital marketing agency.

Reasons why your brand needs digital marketing to navigate through COVID-19

The outbreak of COVID-19 clearly showed the prime significance of having an adaptable marketing strategy. With the digital marketing expert by their side, the brands quickly adapted to the crisis situation and made changes in their marketing campaigns. Almost every other brand came up with campaigns that spread the safety message and educated their audience on what precautionary measures should be taken. The swift and tactful reactions to the crisis through digital marketing campaigns prevented them from losing their customers.

From SEO to social media optimization and Google Ads, there are various digital marketing strategies that help brands shape their marketing campaigns depending on their customers and the budget. Even small and medium-scale businesses are able to keep the marketing of their product and services up and running with cost-effective SEO and social media strategies.

According to a new Ofcom report, users in the UK are spending a record-breaking amount of time online during the lockdown. With theatres shut, pubs closed and no options to dine out, people are left with nothing but their phones and laptops. Moreover, COVID-19 is making us spend more time on social channels like Instagram, Facebook and Youtube — the platforms we’re already addicted to.

For brands, this is the best time to get engaged with their customers through digital marketing solutions and tell them about the product or services they offer. With most of the people, spending an inordinate amount of time on social media and Google, you can come up with an effective social media and SEO campaign that places your brand in front of your prospect customers as soon as they look for something similar to your services.

We, at Systango, a digital marketing agency in London, have helped several clients float through this crisis with Google Ads campaign and SEO strategies that brought them quality leads and boosted their ROI in a cost-effective way. Our digital marketing experts remained aligned with the current trends in the digital marketing world to make sure that our clients are constantly receiving valuable traffic.

B2B companies largely rely on conferences and trade shows to grow their network and build customer relationships. However, to prevent the spread of Coronavirus all the major events, tech conferences and meetups were cancelled this year and may not be back in full strength for some time now.

This has opened up new channels over the social media platforms and the Internet where introductions can be made and new relationships can be fostered.

Large-scale enterprises are at the risk of losing millions of new business opportunities due to the cancellation of trade shows and events. However, most of the brands have smartly hired full-service digital marketing agencies and shifted their marketing budget to digital marketing strategies. Even the companies that were not having a Facebook page before moved into content marketing, social media marketing and influencer-lead campaigns.

In the past few months, quite a large number of small and medium scale enterprises, as well as high-budget firms, have revamped their website, adopted social media marketing campaigns and launched e-commerce apps. Brands are spending their marketing budget on digital marketing strategies to make up for the missed opportunities.

Coronavirus outbreak has solidified the impractical nature of brick and mortar business. This doesn’t mean that brick and mortar businesses are unprofitable. However, having just the physical store is not enough anymore, to be prepared for such situations in future, you should have an online store and digital marketing strategy in place.

The coronavirus pandemic has not only infected more than 12 million people globally. It’s also devastated the global economy, brought industries to a complete standstill, caused mass layoffs and, in the case of retail, accelerated the slow-moving demise of physical stores. However, globally recognized retail brands like Amazon experienced $75.5 billion increase in Sales during the first quarter, which is$59.7 billion more than last year’s first quarter.

This clearly shows that Pandemic or not, e-commerce and digital marketing are the future. Whether booking a flight ticket or simply buying new bedsheets, people do online research, try to get the prices and discounts available before heading to a physical store.

The coronavirus pandemic has not only infected more than 12 million people globally. It’s also devastated the global economy, brought industries to a complete standstill, caused mass layoffs and, in the case of retail, accelerated the slow-moving demise of physical stores. However, globally recognized retail brands like Amazon experienced $75.5 billion increase in Sales during the first quarter, which is$59.7 billion more than last year’s first quarter.This clearly shows that Pandemic or not, e-commerce and digital marketing are the future. Whether booking a flight ticket or simply buying new bedsheets, people do online research, try to get the prices and discounts available before heading to a physical store.

Digital marketing provides you with an opportunity to reach your customers even during the wee hours of the day. Through social media marketing strategies, you can even let your customers know what precautions you are taking to prevent the spread of coronavirus so that they can visit your physical outlets without any worry.

How to Shift Business Online?

Before the pandemic, everyone knew which is the best store to find handcrafted doughnuts or the best spa for hair-rebonding. However, now that many physical outlets have been closed for months, and the virus is still not gone, people are not sure which outlets and spas are opened and if they are taking the necessary safety measures.

It’s time for every affected business to make the transition from brick and mortar store to assets like the website and social media profile. Consider getting in touch with a full-service digital marketing agency to push your marketing in full-speed ahead.

Speaking to Customers

The initial step is to start a conversation between your customers and potential clients. You can send a coronavirus email and make an announcement on social media to tell them how you are operating.

Invest in the Company Website

Now is an opportune time to invest in long-term investment channels like websites. Announce on the homepage that business is open to support its clientele. Update your product or services with new offers and descriptions. Set up an eCommerce system for taking online orders.

Get started with SEO

Online shopping was already growing, and the Coronavirus outbreak accelerated it. According to Coresight Research, nearly half (47.2%) of US internet users said that they are currently avoiding malls and shopping centres.

Online shopping was already growing, and the Coronavirus outbreak accelerated it. According to Coresight Research, nearly half (47.2%) of US internet users said that they are currently avoiding malls and shopping centres.

Since the lockdown period, brands reported a significant increase in their organic visibility, which indicates that investing in SEO can bring you great results. Consider booking a consultation with a digital marketing expert to understand which SEO strategies would be best suited for your business.

Build a Social Media Presence

People are dealing with social distancing and self-isolation by going online to get the latest news, entertain themselves and seek information.

Here is how Leather Skin Shop, an online leather jacket store expressed concern and solidarity with frontline workers through its social media channels.

Now is a prime time to grow business accounts by putting out useful content, without aiming for a hard sell. The goal should be to build an online following and you can achieve this by sharing useful tips, building a strategic partnership with influencers, and posting informative content. With comparatively little cost, this digital marketing solution can provide you results that continue to benefit even after the Pandemic is over.

During the time of distress, you need to come off as a brand that cares for the clients. It is a chance to build a reputation and develop a bond with prospective clients.

Systango as your Full-Service Digital Marketing Agency

Our digital marketing experts help you define your USP, boost your brand image, get leads and generate more revenue. We, at Systango, digital marketing agency, London, cover all verticals of digital marketing from search engine optimization, social media marketing, paid campaigns, email marketing, or mobile advertising. We have a team of experienced designers, copywriters, data analysts, and growth experts to help businesses grow successfully.

Here is how we helped Madimack increase their ROI by many folds

Madimack focuses on the development of energy-efficient products for residential and commercial buildings. The client wanted to increase his footprint, build brand awareness and translate that into leads and conversions. He wanted to see a jump in his ROI through organic and paid campaigns.

Our digital marketing specialists were able to align with the client’s goals and visions. We implemented a full strategy that encompassed paid campaigns over social media channels like Facebook, and Instagram performed a tonne of on-page and off-page SEO activities. The client was impressed by how we optimised the ad campaigns and delivered a 1000% hike in revenue from SM platforms.

We are currently working with the client to ensure all of us can move towards more energy-efficient solutions.

Want to get an idea about which digital marketing solutions would be best suited for your business? Get in touch with our digital marketing experts today!

Originally published at https://www.systango.com on November 19, 2020.

London’s leading digital agency Systango offers full service from strategy, scoping to launch & maintenance, innovative campaigns to enterprise infrastructure.

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