Planning to expand your reach with a mobile application? Done with brainstorming, market research, and all the planning that is required to pull off a successful app campaign? All set to take your requirement to a mobile application development company?
But, have you thought about the hidden cost of mobile application development?
While you plan to develop an app, it is important to keep in mind that the cost of developing an enterprise mobile app is far beyond the actual development cost.
Here are some of the unexpected costs to watch out while planning or mobile app development:
Marketing cost
Your job doesn’t end with getting an app development, rather it starts once you have released it to the app store. A robust marketing strategy is essential to reach your target audience, help them understand what your application is all about, and finally push them to download an app. The marketing campaigns are outrageous and cost you considerably.
Releasing App to the App Store
Releasing app to the App Store is not free of cost, you have to pay a basic fee to keep your app in place. Apple and Microsoft charge $99 for placing your app on the App Store for a year, while Google charges a one-time fee which is $25.
Hosting Cost
Have you considered where will you be storing your mobile app data? If you are planning to build a data-driven application, you will be needing a space to store the data. For storing data on the cloud, you have to pay the monthly cost which varies depending upon the hosting providers and the amount of data stored.
Testing Cost
Thorough testing is needed before launching the application in the market. Along with having an exceptional UI, it is equally important to get your app tested for usability issues. Proper testing doesn’t mean making a few users go through the app, rather it involves a good number of users testing the app for bugs and usability.
Maintenance Cost
Since the mobile market is constantly shifting, constant OS and device compatibility updates are required. With existing mobile rapidly losing market shares, and new ones launching every other day, app customization and update is an inescapable expense.
In addition, there are also costs for back-end support, offline connectivity, designing, mid-project changes that we at Systango (mobile app development company London) discuss with our clients while quoting them for an app.
Systango holds extensive experience in providing clients with top-notch mobile and web solutions. We are recognized as the top mobile app development company in UK for creating apps that extend your business to the mobile market.
