SEO has become an imperative part of the marketing strategy in the current times. Whether you are preparing web content or simply writing a blog that can educate your audience about the subject, your content should be SEO-optimized. SEO optimization techniques not only improve your content marketing but also enhance your chances of getting more conversions.
Needless to say, if you want your business to thrive, you must create SEO-friendly content. Here in this article, we are sharing some SEO tips and tricks to fine-tune your content. No doubt, the best time to optimize your content is while creating it, however, you can always go back and improve your past articles.
5 SEO Tips and Tricks to Fine Tune your Content
- Target the Right Audience with Right Keywords:
There is the least chance of your content reaching the right audience if it is not optimized using the “targeted keywords”. Thus, researching the right keywords is a vital content optimization technique. Targeted keywords are phrases which your audience searches whenever they look for services/products that you are offering. To find the right targeted keywords for your content, you need to understand:
- Your target audience.
- Kind of information they are looking for.
- Why they need that information
- Keyphrases they are using to find it.
You can make this bit easy by breaking it down into the following three steps:
Identify the right audience for your products or services. Then, find the right online platform where they congregate online and try to determine their preferences when it comes to your offerings.
The second step is to find out the keywords that match your services and also the search queries of your target audience.
The last step is to look for topics based on the targeted keywords that you’ve picked and what your audience wants to know or learn.
2. Include 1–2 targeted keywords:
Now that you have determined the right keywords for your content, it is time to incorporate them. Including keywords in the title tag, meta description, headers and body, helps your blog get ranked higher in search engine result pages, which makes this imperative SEO optimization techniques.
The title tag is the first thing that helps search engines and readers determine the relevancy of your content. Make sure to include your keywords in the first 60 characters of the title tag. When you have a lengthy headline, it is a good idea to keep your keywords in the beginning since including the keyword, in the end, can take a toll on a post’s perceived relevance.
Have a look at how we included tried to cover our main keyword in the beginning of the title:
Headings & Body
Try to cover your keywords and related search queries at a normal cadence throughout the body of your post. This means you should try including keywords in a natural and reader-friendly way. Most of the SEO copywriters focus on stuffing the content with keywords, however, whenever you are preparing a blog to inform or educate your readers, make sure to focus on writing what matters to your audience, and not how many times you can include keywords in the content.
URL is one of the first things that the search engine will crawl on the page. You can optimize the URL by adding your focus keywords in the slug of the URL.
Here are some of the examples of how we optimized our blog posts URL with keywords:
Meta Description explains search engines and readers in short, what the blog post is all about. It is a good idea to use your main keyword in the meta description so that users can understand the information that you are trying to provide readers through the blog.
It is important to note here that your meta description copy matters a great deal for CTR or click-through rate because it satisfies certain readers’ intent — the more engaging and quirky, the better.
3. Write the content with optimal length:
Earlier, it was not about the quality and not about the quantity. The more content you would publish, the more traffic you will get. However, new search engine algorithms have ended this game of more and more keyword-stuffed content. Now a big SEO trend is to create content that goes deeper and farther into the topic.
The more detailed information you provide, the more chances of your content getting ranked in the top of the search results as Google is “intensifying its focus” on content quality. Google aims to provide readers with the best answers to their questions, which, in a nutshell, means having posts that provide the most relevant and detailed answers to the search queries.
It is not enough to write 300–500 articles anymore, however, this doesn’t mean watering down your content. We, at Systango, a full-service digital marketing agency, suggest clients checking their digital marketing report to determine which posts are generating the highest engagement for you, which ones have visited the post and which ones have managed to engage the audience for maximum time. Utilize the analytic information to find the content optimization techniques that work best for your business.
4. Use topic clusters:
This is not exactly the SEO tips and tricks, however, it is one of the crucial content optimization techniques. Most bloggers and SEO agencies work to create individual blog posts that rank for a specific set of keywords. This makes things unorganized, readers find it difficult to get complete information and they often jump to another website. When you avail content marketing services with Systango, we build your content strategy utilizing the topic cluster model. The topic cluster model is the best way to cover all the related topics around your search queries, keep the user engaged in your website for the maximum time and gain the high authority on search engine result pages.
What is this topic cluster model? Topic cluster model includes the pillar content, which includes the broad topic for which you want to rank, cluster contents or supporting contents and the hyperlink. Then, create content based on other keywords related to your main topic and link all the contents to each other to create better search engine authority. The blog infrastructure looks like the below-presented image with topic cluster model:
The topic cluster utilizes deliberate site architecture to link URLs which will rank your pages on SERPs and this also helps visitors find complete information on your site and they don’t jump to your competitors.
5. Invest in Visuals and Don’t Forget to Optimize Them:
Investing in visuals is the crucial thing that content marketing service providers and brands need to keep in mind. According to the Quicksprout’s infographic, articles that contain relevant images enjoy 94 percent more views compared to articles without images. The brain processes visuals 60,000 times faster than text, which clearly means that we are wired to take in visual content faster.
Here is an excellent representation of this data:
However, it is important to make sure that you are inserting relevant images and not the random, overused stock photos. Your content will look more professional and authoritative with the supporting images, so it is a nice idea to invest in them for better SEO.
It is also important to remember here that search engines do not simply look for images, rather they look for images optimized with ALT text. This means that if you want your images to benefit you and help in improving the search engine rankings of your blog, then optimize them with the relevant ALT text. You can also include keywords in the ALT text if it can help in defining your image.
Wondering why ALT texts are important? It is because search engines can’t see images the way users can, the image’s ALT text helps search engine crawlers understand what image is all about. In addition to this, ALT text also enhances user experience, as it gets displayed inside the image container when the image is unavailable or is not able to load due to issues in the Internet connection. ALT text also improves accessibility for people with poor vision who use screen readers.
Here are a few things to keep in mind while putting ALT texts on your images:
- Describe the image
- Be specific with image description
- Keep it under 125 characters
- Use keywords, but avoid keyword stuffing.
Systango as your Full-Service Digital Marketing Agency
Systango is a full-service digital marketing agency that takes pride in delivering exceptional performance and bringing quality-results. We deliver digital marketing solutions and content marketing services that make you achieve your marketing goals, and get leads that convert. Whether you simply want to acquire top positions in SERPs through organic SEO campaigns or get more conversions through PPC or social media ad campaigns, we have strategies and plans to help you attain your marketing goals.
Want to discuss SEO tips and tricks that can fine tune your content? Get in touch with digital marketing experts.
Original Source: https://www.systango.com/services/digital-marketing