The era of the desktop has come to an end and the mobile era is here. As of 2020, the global mobile population has reached 4 billion watermarks.
Amidst the surge, the mobile app market is growing at an exponential rate. In the wake of it, businesses are facing the dilemma of whether to utilize mobile applications or websites as a digital platform for their business.
The business with ample funds can opt for both apps and websites, however, for most, committing resources to one makes more sense. The decision- App or Website, depends on the desired features, cost usability, and target audience. Then again, there are several reasons to pick mobile applications as a platform of your choice.
- Personalization Potential:
One of the strongest reasons to go for mobile apps, according to Systango, a mobile app development company, based out of London, is the fact that the website cannot match the personalization capability of mobile apps. The app can utilize the mobile device’s native features to provide faster, more tailored, and highly intuitive user experience.
2. Push Notifications:
Mobile apps come with the inbuilt capability of sending notifications to users who have installed the app on their mobile devices. Push notifications offer the facility to inform the users directly with recent offers and updates.
3. Effective Monetization:
Apps foster sky-rocketing experience, which in turn tends to fortify the app revenue stream. Free apps have become all the rage these days. They cost nothing to download, yet they are excellent money-making machines.
The amazing financial performance offered by the apps depends a lot on the mobile application development company work, as well as on the sophisticated monetization tactics adopted by brands. It is possible to work wonders for the bottom line with effective UA campaigns, promotional videos, and actionable ads without taking anything away from UX.
4. Branding Benefits:
Apps aid in cementing brand presence and spread awareness. As mentioned earlier, the time spent on mobile devices is constantly rising and overshadowing web usage. Every encounter with the application is a chance for businesses to cultivate trust among their customers.
Over time, the recurring interactions shape user behavior and eventually brand perceptions. Since apps are separated from corporate websites, they could be a testing ground for various branding tactics. Apps can be a real eye-opener encouraging innovative approaches.
Depending upon the requirement of your business, you can make a logical choice. Plenty of companies have both, online web presence and downloadable web apps to accomplish specific requirements.
Get in touch with Systango, if you are seeking assistance to understand which digital solution is right for your business. We are a web and mobile app development agency offering bespoke services that take your business to greater heights.
