It’s all about being mobile today. Based on a study by Ericsson, approximately 6.4 billion people will have a smartphone by 2021. If you want your customer base to be as global and inclusive as possible, you will also transition and go mobile, sooner rather than later. Mobile app development in London is no longer just focused on just building apps, but on keep users engaged and retaining them new features.
Chatbots and Virtual Assistants
There is a prediction by Gartner that almost 85% of enterprises will use chatbots or virtual assistants to manage relationships with customers. Even in trying times like COVID-19, chatbots have been a huge help across every industry, be it government organizations, e-commerce applications, healthcare institutions, or restaurants, for quick and efficient 24x7 customer service.
AR/VR
Today, Augmented and Virtual reality is an integral part of many industries like gaming, real estate, interior decoration, beauty, fashion, social media, etc. Almost each one of us has interacted with AR via some very popular apps like Pokemon Go, Snapchat, or Instagram.
Many top mobile app developers London are including AR/VR in their apps, as it makes the app more interactive and fun.
Artificial Intelligence
Every mobile app development company in UK is leveraging the power of Artificial Intelligence and Machine Learning. Having a recommendation section, personalised messages, auto message completion, image recognition are some of the main ways apps are utilising the power of AI.
Push Notifications
Businesses are constantly looking for ways to reach customers, tell them about offers or discounts to get them to use the app and spend some money. The best way to update and keep customers aware of the latest happenings is via push notifications.
Some top benefits of push-notifications are:
- Improved user engagement, especially while taking personalisation into consideration
- Directed, and targeted approach to individual customers
- Improvement in overall app retention rate
- New beacon-based engagement opportunities
- Improved user acquisition rates
Internet of Things
We have been hearing about IoT and how it’s going to make transferring of data and its analysis easy. Well, currently many applications are using and leveraging its benefits. McKinsey University stated that IoT will contribute between $3.9 to $11.1 trillion to the global economy by 2025. That is a huge figure and most of the contribution will come from industries like supply chain, freight and asset management, health industry, retails, agriculture and farming, smart homes, and much more.
Systango, a leading mobile application development company leverages the power of next-gen technologies like IoT, Blockchain, AI, ML, Fintech to power your traditional businesses.
